About Me

With more than 15 years of experience in graphic design, communications, UX design, marketing and journalism, the ability to communicate something clearly and beautifully through design is always my goal. My varied background in newspapers, higher-ed institutions, and government agencies from Abu Dhabi to New York and now Minneapolis has provided me a diverse set of experiences that enrich my career as a communicator.

Experience

  • (Dec. 2021 to present)

    I am a design and communications professional providing services in graphic design, web development and design, copywriting and editing.

  • University of Minnesota - Carlson School of Management, Undergraduate Program

    (Aug. 2019 to Nov. 2021)

    Leadership of visual identity and brand strategy throughout external and internal communications and marketing; implement effective email journeys to retain and onboard incoming students; UX design and creation of new team intranet; oversight of content streams: social media, blog posts, intranet, newsletters

  • Minneapolis Public Housing Authority

    (Aug. 2018 to Aug. 2019)

    Creation of new collateral; project management; oversight of content streams: blog posts, press releases, social media, video storytelling, new staff newsletter; community engagement strategies; new mass-email management system; management of outside vendors

  • NYU Robert F. Wagner Graduate School of Public Service

    Dec. 2016 to Sep. 2018

    Leadership of visual identity and digital direction as part of the school’s marketing, communications and brand strategy. Responsible for new creative for collateral, digital marketing and advertising; development of a high-level social media strategy leading to growth in engagement and followers; content ideation for interactive video and visual storytelling; video art direction; consultation on UX research and design; oversight of website content and design; management of photographers and outside vendors

  • New York University Abu Dhab

    Mar. 2014 to Nov. 2016

    Responsible for designing and management of marketing materials as the sole designer for a recently established, multicultural university; conception of creative solutions to enhance brand perception and reputation across print and digital campaigns; ensuring brand guidelines and design concepts are consistently applied to maintain a coherent marketing focus; implementing university’s first digital asset management system; selection and management of photographers and outside vendors; frequent design work of bilingual collateral using Arabic type

  • The National Newspaper, Abu Dhabi

    Mar. 2009 to Feb. 2014

    Responsible for the direction of a multinational team of designers at an English-language daily newspaper; maintaining and leading overall presentation of design, templates and brand identity across all sections; conceptualization and art direction of illustrations, photography and infographics for major projects and daily publication; work on supplemental magazines, interfaces for thenational.ae, house advertisements, e-mail newsletters, and logos

To learn more, please view my full resume.

Let’s Work Together

Contact Me